Strategic Planning Blog: Best Practices, Tools, and Techniques

How to Perform a SWOT Analysis and Why You Need One

Let’s face it, we all have our strengths and weaknesses in life. Just because you’re exceptional at product development, doesn’t mean that you’ll be any good at dealing with the priority matrix in your business, or designing marketing materials. One of the simplest ways to bridge the gap between your talents, and the areas where you struggle most, is to perform a personal “SWOT” analysis. SWOT (Strengths, weaknesses, opportunities, and threats) analysis is often a strategy that companies use to formulate a strategy for success.

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Product Management Tips - 5 Tricks for Product Managers

Want to be a great product manager? The first thing to know is that by signing up for product management, you might have unwittingly signed up to become a professional juggler, as there are a lot of different balls you need to keep in the air. Product managers aren’t just there to give people ideas on what they should sell. Your task will be to move between countless release cycles and product features to make sure that every detail is perfect.

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Understanding the Difference Between CEM and CX

The term “customer experience” has seen a lot of buzz over recent months. As the age of the “empowered customer” begins with earnest, organizations are beginning to realize that the only way that they can truly differentiate themselves from their competitors, is to offer a unique, memorable experience to their customers. Unfortunately, the practices and methodologies that have emerged around customer experience can be a little confusing if you’re new to the area.

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How to Help Your Team to Prioritize Their Activities

How to Help Your Team to Prioritize Their Activities When trying to find effective solutions for prioritization, productivity, and task management, you’ve probably heard the suggestion that you should make a priority matrix to help you list urgent items and important tasks. While there are a bevy of software and apps on the market today to help you with task management, you’ll still need to consider how to lead your small team with the minimal time you have to complete things.

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Product Planning: How to Organize Your Ideas With an Affinity Diagram

The world of product planning can be a complicated one to understand. However, the good news, is that there are countless solutions out there that can make it easier for you to find your ultimate, ideal design. Because every exceptional design starts with research, you’ll need to find a way to gather, organize, and use your data to inform your product planning roadmap. With design thinking techniques like user interviews, contextual inquiries, user experience information, and competitive analysis, you can gather important data about your user pain points, preferences and motivations in a personal, yet effective way.

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