Strategic Planning Blog: Best Practices, Tools, and Techniques

Product Managers in the Age of Digital Transformation

The world of technology is changing. Thanks to the rise of new innovations in the marketplace, the growing importance of data, and the changing interactions between customers and brands, product managers are beginning to rethink the way support the modern brand. For years, companies have regarded product managers to be the essential factor in many business functions, from engineering and designing to marketing and customer success. After all, your product manager doesn’t just influence the decisions made about which products you build, but also how those items are launched in your portfolio.

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