Strategy is a word that seems to appear frequently within business environments, though a lot of companies take it for granted. A “business plan” is the step-by-step guide that your company puts together to figure out where they want to go in the next year, month, or quarter. Your business plan can be as in-depth, or as simple as you like, depending on the degree of support you think your organization needs.
Strategic planning should be a naturally flexible, and dynamic process. In today’s ever-changing business environment, the brands that thrive are the ones that can deviate and adjust their course naturally, to meet with new industrial trends, or apparent obstacles. Not sure whether you’re agile enough? A good way to evaluate yourself is to ask your entire company how quickly it could make a change if you needed to completely re-work your plan.