Today, the most successful companies are the ones that know how to develop a relationship with their customers. Of course, as many brands know, building a strong connection is about a lot more than decreasing customer service waiting times, or making your products more accessible. If you want to harness the most loyal and engaged consumers for your company, then you need to understand their customer journey, and what you can do to make their experiences with your business truly unforgettable.
The world of technology is changing. Thanks to the rise of new innovations in the marketplace, the growing importance of data, and the changing interactions between customers and brands, product managers are beginning to rethink the way support the modern brand. For years, companies have regarded product managers to be the essential factor in many business functions, from engineering and designing to marketing and customer success. After all, your product manager doesn’t just influence the decisions made about which products you build, but also how those items are launched in your portfolio.