Strategy is a word that seems to appear frequently within business environments, though a lot of companies take it for granted. A “business plan” is the step-by-step guide that your company puts together to figure out where they want to go in the next year, month, or quarter. Your business plan can be as in-depth, or as simple as you like, depending on the degree of support you think your organization needs.
Transforming a small start-up into a big business, or a mid-size enterprise into a huge company, is no simple feat. The statistics, for one, don’t look good, as research suggests that only about a 0.10% of companies will ever reach the lofty goal of $250 million or above in revenue. In other words, a lot of businesses simply stay small. However, just because other companies might have tried and failed to take the next step towards success, doesn’t necessarily mean that you need to give up.