Product planning is a difficult term to understand for many businesses because it’s so painfully vague. For a product manager, product planning can take up a great deal of your time and focus. After all, it’s key to making sure that you’re putting the right features on the market, at the right time. From figuring out how internally-focused decisions should be made, to managing the tasks that are necessary to create a more successful product, there’s a lot more involved in product planning than you might think.
When it comes to developing a new product, feature prioritization will always be a topic that’s at the front of mind for product teams. No matter how much experience you might have in your industry, even the most impeccable product managers can struggle with figuring out which features they need to include on the product prioritization roadmap, and which are simply not appropriate for their brand. Whether you’re looking for a way to enhance the value of your existing product, or you’re creating something new from scratch, the good news is that there are solutions available for almost every industry.
Want to be a great product manager? The first thing to know is that by signing up for product management, you might have unwittingly signed up to become a professional juggler, as there are a lot of different balls you need to keep in the air. Product managers aren’t just there to give people ideas on what they should sell. Your task will be to move between countless release cycles and product features to make sure that every detail is perfect.
The term “customer experience” has seen a lot of buzz over recent months. As the age of the “empowered customer” begins with earnest, organizations are beginning to realize that the only way that they can truly differentiate themselves from their competitors, is to offer a unique, memorable experience to their customers. Unfortunately, the practices and methodologies that have emerged around customer experience can be a little confusing if you’re new to the area.
There are plenty of reasons why your product might fail. Bad user experience, limited functionality, or even a mistake in manufacturing could send you back to the drawing board. However, companies frequently forget that a range of problems can appear during the product prioritization stage - before development even begins. Priorities are powerful things. Even if you have exceptional productivity and efficiency in your organization, those factors won’t mean much unless you’re focusing them on the most critical aspects of your company.